A wonderful section from success in 10 steps by Michael Dlouhy. As Michael Dlouhy states you need to focus on a opportunity,
you need to focus on one thing rather than focus on 3 or 4 areas. Focus on just one thing and get good such, you need to specialize
when you promote more than one opportunity you end up spreading yourself thin.
There is no trust and no loyalty and no network when you go out there and do two or 3 different opportunities as I have seen
a number of network marketing people do. They sign up for more than one opportunity and promote all of them when their team
is stagnent rather than working the business they find a new opportunity to promote and they then end up with lost faith from their
network marketing team.
How To Send Prospects Racing For The Exit
When you promote a smorgasbord of opportunities, you undermine your net- work.
When you try to appeal to everybody with your multiple streams of products & services, smart people will not take you seriously. And why should they? You have no identity in their mind.
Result?
No trust. No loyalty. No network. Your people are easy targets for some narrowly focused networker.
You waste time & money searching for more opportunities to create your multi- ple streams. But loss of focus = loss of power.
You ruin your quality perception, because, to consumers, specializing = quality.
You’re a mile wide and an inch deep. You’re weak everywhere instead of strong somewhere.
You struggle to promote numerous unrelated products & services that you don’t know well.
If you do establish a money-maker, you waste that profit on your other unsuc- cessful “streams of income.”
You lose efficiency, competitiveness, and you get a smaller market share.
In my opinion, you are WAY better off to do your research, choose the RIGHT opportunity, and FOCUS ON THAT ONE!
From Success in 10 Steps written by my good friend and personal mentor Michael Dlouhy,
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