Wow what a truth from Michael Dlouhy about focusing on one product, rather than having multiple products. As Michael Dlouhy says,
by keeping your competitors items in stock you are in competion with yourself. That is you are competing with yourself and the competitors
products are paying them rather than paying you for a product which you may have within your own company..
Having come from a company where there was a large selection of product, however it failed to focus on just one form of product. They could of
really made a lot from just focusing on a persons health results and having fewer products. However they expanded to have more than one product,
having more than one flavour and up to 5 in some places, which meant that each product was then competing with others to get out there.
As Michael Dlouhy mentions the more streams of income that you have comming in the, the more chances of competing with others within
your team, company and organisation. You end up in competion for the clients custom. You see all the ads all the time of products attempting
to appeal to the audience to get their custom. By stocking other peoples products we are essentially driving away that income from our
own company. We are also sending money to our compeitors too.
How One Famous Company
Drove Their Customers Away
Some years ago, Coca Cola sent this letter to restaurant owners across the U.S.:
“Has PepsiCo opened a restaurant near you yet? Wait 4 hours. Every 4 hours PepsiCo adds another unit to their restaurant empire. Another unit that competes with your business and feeds your customers.”
In addition to selling colas, PepsiCo owns Pizza Hut, Taco Bell, & Kentucky Fried Chicken. If I owned a restaurant, the thought would never leave my mind that by stocking Pepsi, I’m subsidizing my competitors. So I would NEVER stock Pep- si.
The more streams of income you promote, the more chance you’re com- peting with your own people. You see it every single day online.
No serious networker would risk alienating their people like this. You must scrupulously do your due diligence for anything you promote.
From Success in 10 Steps written by my good friend and personal mentor Michael Dlouhy,
Your comments and feedback are important to us. What are your thoughts?
A mentor with a servants heart
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