Focus to a pinpoint
Wow what a powerful article from my good friend and personal mentor Michael Dlouhy, as Michael Dlouhy says the competion for us
to buy a service from someone is very big. To get through it all you need to focus on just one area and that is it. Leave the rest of it alone,
Assaulted Right & Left
The competition for your prospect’s mind is fierce. The average mind gets
* 9 hours of TV, radio, internet, newspapers, magazines, books, and videos a day.
* 40,000 words a day.
* 280,000 words a week.
* 14 million+ words a year.
To paraphrase a memorable line from Paul Newman’s “Cool Hand Luke” movie of the late 1960s, “What we have here is a failure to STOP communicating!” 4
Overcommunication is rampant. To get through, you must focus to a pinpoint.
The narrower you focus, the better chance prospects & customers will see you as high quality. And NO SERIOUS BUILDER commits to a network unless they consider it high quality.
From Success in 10 Steps written by my good friend and mentor Michael Dlouhy,
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