The following is from success in 10 steps from Michael Dlouhy my awesome friend and mentor. With a very powerful tip that you can
use to de-clutter your own life from a lot of different things, yet it also is a tip you can use when doing a presentation. As Michael says,
can people follow where I am going or understand what I am getting across.
“So What?”
There’s a very well-known Direct Marketing guy (See? I DO know some of them!) who once told me that after he writes an ad, he reads every sentence to himself and asks,
“So What?”
If he doesn’t have a good answer, that sentence is GONE!
“So What?” is a good benchmark for YOU to use as you build your business. Ev- erything you plan to do … every sentence you write … ask yourself, “So what?” In other words …
Am I on-target?
Have I gotten hypnotized by a side-issue and gone off in some time-wasting di- rection?
Is this piece critical to the final picture?
Does this make sense? Can other people follow it?
“So what?” will help you execute.
You’ll learn to be surgical in focusing on what’s important.
You’ll get rid of much of the clutter in your life.
It will help you define your competitive advantage.
I strongly recommend it.
From Success in 10 Steps written by my good friend and mentor Michael Dlouhy,
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