Businessman, motivational speaker and president of High Point University Nido Qubein says the following about maximizing profits by examining your clientele: “The important thing is that you have some tangible basis for deciding which clients are best for your company. Once you have a clear picture of what kinds of clients you are shooting for, you can then begin to evaluate your present clientele.

“All of us have clients from time to time that we don’t feel very good about. Maybe we can’t put a finger on exactly why, but there’s something about them that says they’re not the kinds of people we want to be working with. Interestingly, those can sometimes be rather profitable clients. On the other hand, we may like certain clients and enjoy working with them. But, on closer examination, we may find that they are not very profitable for us—for a variety of reasons.”

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