Month: September 2012

Wow what another inspiring call. It's our job to let people know what we do and their choice where to go from their.

Ninety-two percent of the world's population is sales resistant. They don't like to be sold. They don't like to sell.

How about YOU? Do YOU like to be sold? You walk into the shoe store and some sales clerk comes up, trying to sell you, shove you, get you to buy some shoe that's on sale.

No, No, NO!!! You Want To Buy What YOU Want!

The size, the color, the style - it has to be what YOU want.

When you go to buy an automobile, the first thing they want to know is, "How much can you afford?" That's all they want to ask, "What can you afford?" And you're thinking, "Get away from me. I buy what I want to buy. Leave me alone!"

People are sales resistant. If you fight that, if you try to sell them, you will ALWAYS struggle in network marketing. You have to learn to listen. Again, 92% of the world's population is sales resistant. That is an overwhelming number, if you're out there trying to sell them!

You have spent your entire life recommending and promoting things to people. Books, movies, restaurants, websites, recipes, stores, schools, parks, experts, - The list goes on and on. Now all of a sudden in network marketing, some idiot tells you to make a list of your friends and family, call them up, let's beat ëem up and SELL them!

This upline guru leader wants to turn you into that pushy, aggressive salesperson that nobody likes. can you see why it doesn't work?

Let's Try It The OTHER Way - Listening!

When you listen, you will quickly learn the Color personality of your prospect. This allows you to build know, like, & trust, and you can consistently build your business, day by day by day.

And as you teach your people to listen for the Color personality of their prospects, all of a sudden THEY aren't in that sales mode. Instead, they're in the mode of trying to figure out, "What can I do to help this person?"

As you find out what Color they are, you find out their personality, and their hot buttons.

Why is that so important? Because not everyone wears the same size shoe. When you actually listen and spot which of the 4 personality types they are, you have the ability to communicate directly with that person on the basis of THEIR wants and needs. That makes all the difference in the world.

The Alternative?

So many network marketing companies and gurus today send prospects to a splash page with a bunch of blinking, spinning lights and flashy this and that, smiley faces and all that stuff.

But here's the problem. The Yellow and the Green personalities make up 70% of the population. And if you send Yellows & Greens to a website with blinking lights and spinning this and that, and something bouncing across the page - or talking about money, money, money, money, money, money - 70% of your prospects are gone. They will stay there for 2 or 3 seconds, maybe 5 seconds, and then they are gone.

Why? Because it looks hokey to them. You are trying sell them, you are trying to slam them, jam them, convince them that you can build something and make $10,000 a minute in 3 days.

See? Not everybody wears same size shoe. You have to have presentations tailored to each one of the Colors.

A Different Email For Each Personality

Wow, what a concept, what a concept! When you send your prospects an email, you better be sending them an email that hits their hot buttons. With my team, we have spent a lot of time on this. We wrote a Yellow, a Blue, a Green, and a Red email.

And I highly recommend when you write these emails for your team, for your company, for your opportunity, write your Green email first. Why? Because Greens want ALL the data, every last bit of it. The other Colors don't.

So now you can just take away from the Green email to do the others. The Blue - if you send a Green email to a Blue, and they see 4 pages of stuff - they are GONE! They would want nothing to be do with it. Why? Because your Blue will think, "My gosh, I gotta know all this stuff? No way! I'm outta here!"

But the Green wants that information. They want all the data.

And you don't sell a Green. You don't come after the Green and sell them, push them, call them back again and again and shove them and push them. You let them make up their own mind at their own speed. Greens will sell themselves.

Like Yellows & Blues, the way you move a Green is by listening to them. If you sell them or attempt to sell them, try to close them, you will lose every time. They will block your phone number. They will absolutely not want any thing to do with you. End of story.

The key to success in this business is to listen to your people. They will love you for it - and you'll have a lot more of them!

To Your Success,

Shelly Bishop

From Mentoring for free on your number one network marketing tool

Download our free eBook at

http://bdrake.successin10steps.com/?mad=52669
ben@ben-drake.com

http://www.ben-drake.com

Call anytime

+61421464549

To grow your network marketing business you need to do:

1. Targeted lead generation

2. Automated prospect follow-up

3. One-on-one relationship building

4. Sponsoring and

5. Training

If you have a single system to perform all these functions, so much the better. If your MLM company or upline group does not provide system(s) to accomplish these targets, you absolutely have to set them up yourself. But it's a lot easier to go someplace where they understand these MLM sponsoring secrets and already have an established, tested & proven system.

Let me tell you a bit about each aspect of the sponsoring system that I use.

1. Targeted lead generation. Why do you want to build the dream for somebody else? How do you think you're ever going to make somebody have a dream? You only want to talk to people who ALREADY have the dreams, the goals, the desire to be successful.

Don't put yourself in the position where you have to convince somebody to get up off the couch, turn off the TV, quit watching the football game and drinking beer. Leave those people alone. They need to do that stuff. We need people in our lives and in this world who do that. Let them do that.

ONLY talk to people who have the goals, dreams, desires. These are the warriors. These are the people who will build the business, no matter what. Target THOSE people. Then your business will be fun & exciting. You'll have massive duplication when you work with targeted people.

How do you find them?

You want a lead generation system that brings you ONLY the most qualified people. A lead who is a reader is far more likely to have long-term network marketing success than most other leads you get. That is who you must target.

How? You promote a website that has only one objective: capture contact information. So when a visitor comes to your site, their only options are signing up or leaving. And you do your best to make them an offer they cannot refuse. I prefer to offer a great ebook because, again, Leaders are Readers.

2. Automated prospect follow-up. The secret in network marketing is following up with people. People are busy. Our lives are busy. It's best to have an automated email system going out to these prospects. You need one written by a professional copywriter who knows how to tweak the mind, answer questions, create a relationship in print. You want your automated follow-up to create a relationship with ad copy.

It's mandatory that you have a system in place to follow-up with people automatically, so you don't have to do it. Because guess what?

You might be on vacation, on a company-sponsored, company paid-for, week-long trip to Italy. You need an automated follow-up system.

3. One-on-one relationship building: your most important MLM sponsoring secret. Network marketing is a relationship business. You want to sponsor them one at a time and bring them in one at a time.

The only way you can do that is to build a one-on-one relationship with those people.

I've seen organizations come online and they sponsor, sponsor, sponsor, recruit, recruit, recruit, using some downline building system. But none of those people ever upgrade, none of those people ever buy product, because there's no relationship. If you ever tried to call one of those people and say, "Hey, I'd like to visit with you -", they won't even return a phone call.

So it's most important to have relationships when you're building the business. They've got to know that you care.

This step is crucial, so we're constantly training people to do it. I do a live, generic MLM "relationship-building" training call 5 nights a week. No company is EVER mentioned on these calls. No products are EVER discussed.

You'll get to listen in while I work with other callers, talking to their leads, too. You can bring your lead phone numbers to that call, if you want, and we'll call them together. You’ll hear exactly what to say. We’ll establish that they’re definitely looking for a good way to make extra money from home. Then we’ll set a time for you to call them back to talk more in depth about YOUR opportunity.

And I promise you, if you build people, then people will build your business.

4. Sponsoring. Wow! I love that word, "sponsoring." See, I take that word differently than most people. Why?

Because I take YOUR success personally.

When I'm your sponsor, I'm your sponsor for life. I'm 54 years old. And in 50 years or so, I'll be going to your funeral, or you'll be going to mine. If I'm your sponsor, that is the way it is. You & I will be in business together the rest of our lives.

So wouldn't you rather sponsor people that you want to associate with? My mentor told me, "Only sponsor people that you'd want to go on a 1-month cruise with."

Wow! How important is that? Don't just sponsor somebody who can fog a mirror. ONLY sponsor people who you really want to build a business with.

5. Training. Absolutely the lifeblood of your business is teaching, training, coaching & mentoring new people on how to do network marketing.

You'd better have a team website. You'd better have a step-by-step Action Plan. You've got to train them.

They need to learn the skills of how to do MLM. That's critical in the training process. You can train a dog. But for people, you have to teach them the skills they need to do this business.

Ninety-two per-cent of the world's population is sales resistant. They don't like to sell, don't like to be sold. So don't waste your time studying about the superduper elixir drink, where the ingredients are scraped off the rock by blind leprechauns every other full moon. Don't study the product ingredients.

Study people. Learn our "Color To Success" training. You'll learn how to listen to people, and you will own your business, and you will own your life.

You can just plug your people right into our training system, and the cycle begins again.

This is what you call a “Greased Chute”. Step 1 flows smoothly into Step 2. Step 2 into Step 3. Step 3 into Step 4. Step 4 into Step 5. And step 5 into Step 1.

And so on and so on.

The term 'greased chute' means there are NO bumps along the way. No impediments, nothing whatsoever to even slightly slow the flow of a prospect from one step to the next.

To be long-term successful, you MUST have a 'greased chute' marketing system for your opportunity. I love ours because it offers total training in the skills of working with people, so that you get better and better ‚ and your people can plug into exactly the same system, making it far easier for you to help them as you gain more & more experience.

To Your Success,

Ben Drake
"Be A Mentor With A Servant's Heart!"

From Mentoring for free’s sponsoring secretes filled with ways to sponsor and keep your team going.

Download our free eBook at

http://bdrake.successin10steps.com/?mad=52669
ben@ben-drake.com

http://www.ben-drake.com

Call anytime

+61421464549

Most MLM companies rent their software. But they can never tweak it to fit their business model, and the distributor base suffers.

Let me give you a story on that. I was consulting for a network marketing company out in Utah.¬ They had a binary compensation plan, in other words a 2-legged plan - one left, one right. Real simple, right?

But the software they leased could not be changed from left to right, to reflect the binary. They tried.

They Had To Pay The Programmers To Come Back In & Reprogram It!

You would think that was a simple, simple, simple fix. But it couldn't be fixed over a 6 month period.

Here's what happened. Let's say you already have your strong leg going well. Now you go into your back office and put all your new sign-ups on your weak leg.

And you're building, building. You have ads running on the internet. People are joining you and your business is growing. And you think they're going on your weak leg.

All of a sudden, you find out they are all going on your strong leg. And in a binary, you only get paid based on your weak leg production. So this is a real problem.

Now You Have To Fight With The Company To Move Your People!

And what was so amazing about that process that I witnessed was, the company went out and hired more and more and more customer service people to handle the paperwork to move these new reps. And then they started charging the distributors $10 each to move the people that the company messed up on in the first place.

Finally, they got so overrun with people wanting to change these positions back over to their weak leg where they should have been in the first place - that they finally said, "We are not switching anybody anymore!" They couldn't handle all the influx of people needing that done.

Now that's a perfect example of buying your software and not being able to tweak it at all.

And when you rent the software, you better read the fine print, because you don't own the database.

You Do Not Own The Database!

About a year and a half ago, I saw a downline genealogy for sale on the internet. I happen to know the owners of the company. I called them up and said "Hey! What's going on? My gosh, your company is doing good, isn't it?"

"Yeah. Company is doing great. But we couldn't afford to buy the software, so we leased it. And part of the lease deal is, the software company owns the database."

And this software company thought it would be great to make an extra $100,000. So they put the genealogy for sale on the internet and sold it to 10 companies for $10,000 apiece. So they made a quick $100,000 selling the genealogy. And right in the Policies and Procedures, it said that the software company owned the genealogy. It was right there, right in black and white. How would you like to build your business and then have your organization for sale on the internet?

So before you build big with some company, ask them who owns their software. If they don't own it, then you could lose everything in a heartbeat.

The big reason they rent it is because it costs them about $2 million to buy it. They can rent it for about $10,000 a month. Most companies don't have the 2 million dollars to spend up front.

But the other thing is, if you really truly, understand your business and it functions, doesn't it make more sense to have someone program your specific software? Then you can work with them.

You Want a Company That Has Built Their Software From The Ground Up!

When the company has built it and owns it, the distributor base is protected.

Instead, these guys get the idea to start a network marketing company, and 10 minutes later, they are in business. So they call the software companies and find out it's 2, 3, 4 million dollars to buy the software program, but you can rent it for 4, 5, 10 grand a month and you're in business!

Now they know this is a tough business, and there's a very real chance they won't even be around 2 years. Taking on a $2 million obligation doesn't make sense to them. $10,000 a month is definitely the way to go. Problem is, you've sold your soul to the devil.

An Evil Secret

Another thing that software companies will do is - and this is a very well kept secret - they will be in partners with that MLM company. So there is a downline organization, a leg being built by the MLM company for the software company.

That creates a retirement income for the software company on the backs of the distributors. How hard is it for the owners of the MLM company to move all their orphan distributors underneath the software company and build them a nice check? That's a very, very, very tightly kept secret,

It's just one more reason you need to build your future with a company that owns its own software.

From Mentoring for free’s mlm lessons

Download our free eBook at

http://bdrake.successin10steps.com/?mad=52669
ben@ben-drake.com

http://www.ben-drake.com

Call anytime

+61421464549