Make your postcard a dinner invitation.
Why rent an expensive hotel meeting room when you can take your prospects to dinner? Here is what I mean:
Let's say that you can rent a local hotel meeting room for $200. You normally average about 10 guests at the meeting, so you're really spending about $20 per prospect to have that meeting room.
For that same $20, you could buy dinner for your prospect and meet at a local restaurant (assuming you don't live in New York City or San Francisco ... but then again, those meeting rooms would be more expensive too!)
Which is more friendly?
An opportunity meeting at a generic hotel, or a personal business dinner with future business associates?
Your prospect will feel more at ease at a dinner presentation, plus it's easier to get prospects to attend when the food is free.
From Tom Big Al’s newsletter, a great article on a invetation
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