The first 17 skills are all about
speaking in a special commercial
language to our prospects. We need to
speak “commercially” since we are in a
commercial business.
Social chit-chat will only frustrate us with minimal results.
So if you have already committed to
learning the first 17 commercial
speaking skills, now it is time to step up the “Step #2” skills: finding prospects to talk to.
Here is an easy way to understand the
power and importance of your headlines on your business card, in your ads, in your promotions.
Do you read the newspaper cover to
cover? Of course not.
So how do you choose which articles to
read? By the headlines.
If the headline is bad, you won’t read
the article, no matter how great the
article is.
If the headline is good, you may or may not read the article.
So think about it. If the headline is
bad, we have no chance. If the headline is good, at least we have a chance.
So how good are your headlines?
I hope they are good or you won’t
attract prospects to talk to. That’s
bad.
There are so many great books on
headlines. Just search for some of the
great copywriters’ books, like from
Olgivie or Caples. That’s a great place to start.
In 2003, I was introduced to a computer program that creates headlines filled with magic words. When I saw the program, I thought, “31 years of my career wasted.” 🙂
This program is for the PC, and is not a Mac program. If you would like to know what I use for headline inspiration, just go to:
http://www.fortunenow.com/products/item25.cfm
In 48 hours, I’ll show you what Skill
#19 does to help us create the success
we want in network marketing. Watch for the email.
Thanks.
Tom “Big Al” Schreiter
P.S. If you are serious about learning
these 25 skills and becoming a
successful leader in your business, the best option is to go to:
http://www.fortunenow.com/products/item2.cfm
and order everything I’ve done on audio, etc. so that you can loan the CDs to your downline to learn.
From Tom Big Al on advertising and skills, a great lesson.
Learn how to be successful
http://bdrake.successin10steps.com/?mad=52669
be*******@gm***.com
