“Alarm clocks found to be hazardous to your health and happiness.”
Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. 
Always think hard about what your first sentence will be. Your career depends on it.
* “The vitamins you shouldn’t take in the morning.”
* “In-laws celebrate as New Jersey couple cancels one-week visit to vacation at Disney World.”
* “How to make money every time your neighbor surfs the Internet.”
* “Cosmetics world groans as new wrinkle cream outperforms their high-priced brands.”
* “Broke ex-soldier earns a free car and doubles his paycheck.”
* “14 reasons to quit your job and still get a paycheck.”
* “Herbal fat-burner tablets help you lose weight while watching television.”
* “How you can make a profit by helping customers save on their local phone bills.”
These are just a few ideas to get us thinking. More in our next issue.
Remember, first sentences are used by your competition. Everyone is vying for your prospect’s money.
Want to create your own custom first sentences and headlines?
Go to:
http://www.fortunenow.com/products/item25.cfm
From Tom Big Al’s Newsletter, a great lot of Headlines to get you started.
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