Three Ways Mobile Marketing Can Work for Your Business
When our mobile phones ring, sing or vibrate, they’re all but impossible to ignore. Savvy marketers know this always-on mode of communication is a smart way to send timely, targeted marketing messages. “We can’t say that text messages have a 100 percent open rate, but the numbers are close,” says Joel Comm, a social media expert and the author of KaChing! “Texts have a type of urgency and ‘personal-ness’ that email has lost.” Check out the following scenarios Comm describes to see how mobile marketing might work for your business.
- Invite loyal customers to visit your business at a specific time. For example, a restaurant could send out a text coupon to boost traffic. “Say it’s Tuesday, at 11:00 a.m. People are starting to think about lunch. A restaurant owner or manager could send a message that says, ‘Buy one get one free from noon to 2 p.m. today,’ ” Comm says. Because the coupon is in their phones, customers won’t lose or forget it, and business owners can track the response rate.
- Encourage timely repeat purchases by putting customers on a reminder schedule. Comm uses an auto shop as an example: “When your customers get an oil change, ask, ‘How would you like a coupon for $5 off your next oil change?’ To get the coupon they send a text to opt in to your reminder service. Then, in 12 weeks they get a coupon for an oil change for that week only.”
- Increase teleseminar participation by sending a reminder text with the conference number to registrants 15 minutes before the call.
Mobile marketing is direct, and it can be very simple with a service like TextCastLive.com, an auto-responder service for mobile phones, much like AWeber or Constant Contact for email marketing. “Over the next few years we’re going to see a lot of businesses begin to use mobile marketing,” he says.
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From Seeds of success Newsletter a powerful article showing how we can use a text message for marketing.
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