Month: September 2011

Dedicate Yourself to Educate Yourself by Tom Hopkins

To become and remain a professional in this business of selling, you must recognize that you are in charge of your own training and act on that fact. Build on your strengths and correct your weaknesses. If you aren’t sure of what to work on first, there is certainly someone in your life who will gladly assist you—your manager, your spouse, your children, a trusted friend. Here are six skill areas that I strongly recommend you consider developing or strengthening:

Negotiation
Do you consider yourself a trained negotiator? Trained negotiators can quickly and effectively analyze the details of situations and determine the best route to resolution. If that brief description doesn’t fit you, make an effort to find a book, tape or seminar on the subject, and then schedule the time to learn from it.

A Second Language
Consider the part of the country in which you live and those people you do business with. As our country continually redefines itself by its people, be aware of the advantages of being able to communicate with others in their native tongues. Today’s projections show that both Hispanic and Asian portions of the population are on the increase. To be able to offer your fine services to more people, you must learn more about them, their language and their cultures.

Voice
Since your clients choose to ‘own’ your products or services based on what you say and how you represent it, doesn’t it make sense that you train your voice to give the highest level of professional presentation? If you’ve never considered voice training before, tape yourself giving a portion of your presentation, then listen to it. Most of us hate the sound of our voices on tape. Just imagine how our clients must feel when listening to us. To project your message with clarity and power, consider at least one session with a voice coach. They can be found in your local yellow pages.

Public Speaking
Many sales professionals find that giving short speeches in their communities helps build their name recognition and their business. Public speaking is also a great way to build your confidence. Try your skills out by speaking to your child’s class about what you do or a hobby you have. Teachers love it when the students can learn firsthand about careers. Join Toastmasters International. There are local chapters in just about every city. They provide excellent opportunities to hone your skills and meet other business professionals with whom you might do business or share referrals.

Memory
Having a good memory is critical to anyone in today’s world, but especially so to those of us who meet many new people every week. I have learned to make a game of it in my career. I challenge myself to remember as many people and their stories as I can. There are some great courses and books written on this subject. Even if you learn and use only one small strategy, I guarantee you’ll see the benefit of having done so.

Math
Don’t cringe on me here. I know a large percentage of people hate math. However, in business, you need to know some basic math skills really well. How does it look when you take a client to lunch and you have to think real hard to calculate the tip? Do you think that will raise any doubts about your competency in the client’s mind? Of course it will. Also, when clients toss out figures in their projections, you have to be quick on the uptake in understanding what that means in your business—quantities of supplies they’ll need, projecting delivery dates and times, etc. Practice your math skills. Every time you hear or see a number in a conversation or even in a bit of advertising, take a moment to work with the number and see what it means. Compute unit costs for grocery items—$1.29 for 12 ounces. How much is that per ounce? I know the favorite computation of every salesperson who works on a fee basis is to determine their percentage of every sale. Don’t stop there. Play the numbers game often and you’ll get better at winning.

Choose just one of these six areas and dedicate yourself to improving in it this month. Then, next month, choose another. Once you get started on this journey of self-education, you’ll be amazed at what you learn and how simple things can have a powerful impact on your overall success in life.

"Walk away from the 97% crowd. Don’t use their excuses. Take charge of your own life." —Jim Rohn

"Life asks us to make measurable progress in reasonable time. That’s why they make those fourth grade chairs so small—so you won’t fit in them at age twenty-five!" —Jim Rohn

A great article from Ron Whites Free Ezine.

Does Speed Reading Have a Direct Correlation to Income? by Ron White

It has been said that standard education will get you jobs, and self-education will make you fortunes. This is no doubt true, and I believe that reading is a key skill necessary to self-education. Statistics say the average CEO in America reads four or five books per month while the average American reads one book per year! This same statistic goes on to say that 60 percent of those average Americans don’t even get past the first chapter in that one book! You may shrug your shoulders and say, ‘okay, big deal—so what? I am not a reader and why should that bother me?’

Whether it should bother you or not is for you to decide. I simply share the facts with you. So here is another interesting fact: The average CEO of a Fortune 500 company will earn an average of 536 times the salary of the average employee of the company he runs. This means that the employee of that company will work for a year and a half to equal the salary of the CEO for one day! What an extremely amazing and true statistic! Now, I am not going to suggest to you that the only difference between the CEO and the average employee is that the CEO reads a lot of books and the employee doesn’t; however, I will suggest to you that is one of the major differences.

Now, if it is true that knowledge and even reading has a correlation to income, and I believe that it does, then wouldn’t it be logical to conclude that it is in our benefit and interest to learn to read faster.

So the good news is that you can learn to read faster. However, the more important factor here is that you can read faster WITH comprehension. You see, if you simply read faster but do not comprehend or recall what you have read, then what have you gained? Not only is speed reading with comprehension and retention possible for the human mind, you’ll be glad to learn it really is not a tough chore. The challenge is in learning the system. Because we know your brain is very systematic, then we can actually train it to read faster. Thomas Jefferson said that if we do everything that we are capable of we would truly astound ourselves.

The human mind is the greatest computer ever created. Nothing in the world will ever compare to it. It is a truly phenomenal machine that, when fed, will respond with results that will astound you. Benjamin Franklin told us that if we take the pennies from our pockets and put them in our heads, our heads will then fill up our pockets once again. This is so true. The person who invests time educating himself will reap a lifetime of extra knowledge, fun and income.

So let’s do what Franklin suggested and spend our pennies on books. As we read these books faster and faster and gain more and more knowledge, we’ll look back in amazement as our knowledge and quality of life increases. By increasing your reading speed, you are doing just one of the things you are capable of. My hope is that it will spark a fire in you to learn even more and in doing so develop and use more of your potential. Do this by continually learning and feeding the flames with information, knowledge and action.

—Ron