Put testimonials on your business cards and …

Put testimonials on your business cards and …Use the empty back of your business card for testimonials. It’s different. Your prospects will notice the testimonials. And, why not put testimonials in your signature file at the bottom of your email messages? If your testimonial is too long, write a teaser headline and direct the reader […]

Do you feel sentenced to a lifetime of labor?

“Do you feel sentenced to a lifetime of labor?”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it. And now for some examples: * “They’ll […]

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