Chapter 9 Persistence

Chapter 9 Persistence Persistence is being committed to a goal and remaining determined to its achievement. Most people do not have the persistence or determination, even the burning desire to achieve their greatest desires through to the end. Napoleon suggests that great leaders have been called stubborn owing to knowing what they want and not […]

“Big Al” Skill #15: Sound bites.

Politicians use it. Newscasters use it. Advertisers use it. Shouldn’t you? What am I talking about? I’m talking about “sound bites.” What are sound bites? They are just little bits of the conversation that stand out in the prospects’ minds – and these bits of information are the only things prospects remember. Here is an […]

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