Month: December 2011

"What are you doing for lunch on Wednesday the 12th?"
I received an envelope with this message printed near my name and address:
"What are you doing for lunch on Wednesday the 12th?"
Of course I opened the envelope.
I knew I wouldn't be in Houston on the 12th, but I was curious about what I would be missing.
I opened the envelope. This was a great first sentence or headline that prompted me to action. This would have been effective as the subject line of an e-mail or a message left on voice mail.
The point?
If we say the right things, prospects jump to action. Are you saying the right things to get your prospects to respond?
That's why I am a student of great first sentences and headlines. So here are the first sentences and headlines for this issue:
* "Didn't hit the genetic jackpot?"
* "Be a 100% loyal citizen on 50% of the taxes."
* "The 3-penny migraine remedy from Europe."
* "How your neighbor gets a secret extra paycheck every month."
These are just a few ideas to get us thinking. More in our next issue.
Remember, first sentences are used by your competition. Everyone is vying for your prospect's money.
Want to create your own custom first sentences and headlines?
Go to:
http://www.fortunenow.com/products/item25.cfm

From Tom Big Al’s Newsletter, a great training on advertising. 

Learn how to be successful

This Week's Jump-Start

Adaptability in Action

In a way, human beings behave like bees. If you place several bees in an open-ended bottle and lay the bottle on its side with the base toward a light source, the bees will repeatedly fly to the bottle bottom toward the light. It never occurs to them to reverse gears and try another direction. This is a combination of genetic programming and learned behavior.

Put a bunch of flies in that bottle and turn the base toward a bright light. Within a few minutes, all the flies will have found their way out. They try all directions—up, down, toward the light, away from the light, often bumping into the glass—but sooner or later they flutter forth into the neck of the bottle and out the opening.

We often allow ourselves to become locked in our present circumstances, even if we are unhappy and really want to be reaching in a new direction. What we’re doing may make us miserable, but at least it’s familiar. One of the most important factors in achieving personal success is the willingness to try things out, to experiment, to break new ground. In fact, this is the only way to learn and progress: trial, error, feedback, knowledge, trial and success. It is a far better thing to try to succeed and fail than to do nothing and succeed.

This week:

* Try it
* Change it
* Do it

Stop stewing and start doing!

—Denis Waitley

From Denis Waitley’s newsletter, a great little article.

Learn how to be successful

"If everyone is thinking alike, then somebody isn't thinking."

-- General George S. Patton

"In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it."
Robert Heinlein
Novelist
From Insight of the Day emails

Dumb ... and a whole lot of empty space between the ears.
Burglars have it all wrong.
They break in a rich person's house, ignore the books and training CDs in the library, and then steal the big screen television.
How do the rich become rich? Not from watching television.
They become rich from their libraries. And then they can afford the big screen television and other toys.
Do you want your distributors to learn this lesson?
Maybe ask them to do this little exercise before sitting down to mindlessly watch television for hours.
Ask them to ask this question before turning on their television:
"Do I want to watch other people on television earning money ... or do I want to learn how I can earn more money for my family and myself?"
And if you don't have a library or training materials, here is a great solution:
The 25 skills no-cost mini-course:
http://www.fortunenow.com/public/362.cfm

From Tom Big Al’s newsletter on how the rich managed to become that way and become successful as a person.

Learn how to be successful