"The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds."
John Maynard Keynes
1883-1946, Economist
Month: October 2011
Are you wrinkling just a little bit more every night?
"Are you wrinkling just a little bit more every night?"
Great headline, eh?
If you don't capture your prospect's imagination and attention with a great first sentence or headline ... you don't have a prospect. 
Always think hard about what your first sentence will be. Your career depends on it.
And now for some examples:
* "Why a 31-year-old barber from Youngstown will never make another car payment again."
* "Five reasons you should never buy vitamins from your local health food store."
* "Work for 50 weeks. Vacation for two weeks. Is that fair?"
* "19 suicidal questions never to ask your boss."
* "The diet shortcuts that doctors won't tell you."
* "Why your neighbor doesn't go to work -- but still earns twice your paycheck."
* "It's unfair to cash this extra monthly paycheck."
* "How to work three weeks per month -- but get paid for four."
Remember, first sentences are used by your competition. Everyone is vying for your prospect's money.
Want to create your own custom first sentences and headlines?
Go to:
http://www.fortunenow.com/products/item25.cfm
Thank you Tom Big Al for these great headlines.
Are you guilty of too much hype?
Are you guilty of too much hype?
Example A: Gasoline additive to get more mileage.
"This gas additive is so good that customers have to drain a gallon or two out of their gas tank every morning so it doesn't run over. Once you start using the product, you will never run out of gas and will end up selling the excess gas back to Exxon."
Example B: High-quality product.
"We sell the highest quality china and crystal that stand up to the most critical abuse. How good is it? Our delivery truck hit a bump on the freeway, and all the china and crystal flew out of the truck. The china and crystal were promptly run over by a dozen semi-trucks, and ... miraculously, the semi-trucks survived."
If these examples make you wince in pain, double-check your presentation to make sure your product claims won't sound like hype to your prospects. Consider using some third-party endorsements and testimonials that highlight your benefits without exaggeration.
Part of the decision-making process of your prospects includes "credibility."
Thanks Tom Big Al for this wonderful tip.
