Month: October 2011
“Are you wrinkling just a little bit more every night?”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it. And now for some examples: * […]
Are you guilty of too much hype?Example A: Gasoline additive to get more mileage. “This gas additive is so good that customers have to drain a gallon or two out of their gas tank every morning so it doesn’t run over. Once you start using the product, you will never run out of gas and […]