Month: October 2011

Mentor Ben Drake
Mentor Ben Drake

“The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.”John Maynard Keynes1883-1946, Economist

Are you wrinkling just a little bit more every night?

Mentor Ben Drake
Mentor Ben Drake

“Are you wrinkling just a little bit more every night?”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it. And now for some examples: * […]

Are you guilty of too much hype?

Mentor Ben Drake
Mentor Ben Drake

Are you guilty of too much hype?Example A: Gasoline additive to get more mileage. “This gas additive is so good that customers have to drain a gallon or two out of their gas tank every morning so it doesn’t run over. Once you start using the product, you will never run out of gas and […]