A fantastic newsletter from Big Al,
Thanks Big Al for your amazing newsletter,
Wishing you the best in health, life, love and a huge Hug
Jenny and Ben

http://www.BigAlBooks.com - new book this weekend.
----------------------------------------
1. "Ice Breakers" - How to get your prospects to beg you for a presentation.
2. Relationship selling is overrated.
3. Give your prospect the "truth" guarantee.
4. Want everyone to read your coupon?
5. Five quick headlines to give you some ideas. :)
6. Big Al "live" workshop schedule.
7. Think marketing!
8. Where are we?
9. Coffee machine chatter.
10. Fat Boy Report.
----------------------------------------
----------------------------------------
----------------------------------------
----------------------------------------
* "Try our product or service. We have a 30-day money-back guarantee."
Did you ever notice that these guarantees seldom close the prospect? The prospect feels embarrassed to take advantage of a refund, so the prospect never makes the initial commitment to try the product, service or business opportunity. You've noticed that, haven't you? So why not try this? Give your prospect the "truth" guarantee. It will shock your prospect and create a "fear of loss" motivation. Say: "I have one guarantee about our business. If you don't try anything, you are guaranteed that nothing will change. The commute time to your job won't change. The limited time you have with your family won't change. Your current paycheck won't change."
----------------------------------------
----------------------------------------
Birmingham, England Special Event with Big Al and co-speaker Bernie de Souza Tuesday January 21, 7pm-10pm
To register online, go to:
http://www.fortunenow.com/public/department33.cfm (and go to the bottom of the page) or call (281) 280-9800.
----------------------------------------
----------------------------------------
2. They must want to lose weight.
Hold a drawing of the submitted losing lottery tickets and give away the one-month's supply of diet products to the winner. You would get plenty of word-of-mouth advertising and publicity from such an innovative campaign. So use your imagination to promote your business, products or services. It's cheaper than paying for advertising.
----------------------------------------
Check out the picture, make your guess.
Last week's location: Munich, Germany.
----------------------------------------
----------------------------------------
Fat Boy Report.
I'm not really fat. My body is just a bit ... swollen. Must be an allergy to vegetables. Hope Christmas cookies work as an antidote.
----------------------------------------










