“Big Al” Skill #15: Sound bites.

Mentor Ben Drake
Mentor Ben Drake

Politicians use it. Newscasters use it. Advertisers use it. Shouldn’t you? What am I talking about? I’m talking about “sound bites.” What are sound bites? They are just little bits of the conversation that stand out in the prospects’ minds – and these bits of information are the only things prospects remember. Here is an […]