Here are four great first sentences and headlines.

Mentor Ben Drake
Mentor Ben Drake

Here are four great first sentences and headlines.If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it. And now for some examples: * “35 ice cream recipes for […]

When you don’t have time to build a relationship.

Mentor Ben Drake
Mentor Ben Drake

When you don’t have time to build a relationship.When you contact a referral, or when you call a prospect from a list of leads, you don’t have days or months to build a relationship. So how do you present your opportunity? Don’t start with all the neat benefits of your opportunity. Don’t tell the prospects […]