How to get more leads.Why do some ads pull more responses than others? It’s simple. Sometimes the ad writers simply have the wrong focus. The ad writers forget what they want their advertising to do. The purpose of an ad is to “get your prospect to contact you.” The purpose of an ad is not […]

“Don’t let your co-workers pull you down to their level.”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it. And now for some examples: * […]

The two types of prospects – and how to motivate each type.Type 1: Prospects who do things for themselves. You can motivate these prospects by showing them what your products or opportunity will do for them.Type 2: Prospects who do things for other people. You can motivate these prospects by showing them how your products […]

How real people become millionaires.It happens a lot. A caller pleads: “I’m broke. I can’t afford a distributor kit. I can’t afford your opportunity. I want to become a millionaire. So how do I get started?” The answer is simple: First, become a “hundred-aire.” Second, become a “thousand-aire.” Third, then become a “million-aire.” You see, […]

“How to take iron-fisted control of your life – and leave your job behind.”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it. And now […]