Why do some people succeed in network marketing, while others never do?
If I've heard this question once, I've heard it a thousand times.
And the answer that keeps coming up over and over again is, successful people made the effort to understand what really makes people tick - what motivates them - why they make the choices they make.
That is what first led me into the personality studies.
400 years before Jesus Christ, the Greek physician and philosopher Hippocrates wrote about the four basic personality types.
In 1921, Dr. Carl Jung wrote the most detailed book ever on this subject. He called the 4 personality types Feeler, Sensor, Thinker, and Intuitive.
Florence Littauer later named them Phlegmatic, Sanguine, Melancholy, and Choleric.
Years later, Jerry Clark made it easy - he tagged the personality types by color: Red, Blue, Green, Yellow
Many experts have written books and recorded audiotapes on the subject, including:
Michael O'Connor
Kathryn Briggs
Dr. Tony Alessandra
Jim Cathcart
Tim Lahaye
Dr. Bernice McCarthy
Jerry Clark
My personal thanks to all who have contributed to the personality-type knowledge base. Their research & conclusions are the basis for our mentor training.
Color To Success
I know of no other subject that when used correctly can have such a positive impact on your life and your business.
This stuff works. Best of all, it works fast.
People fall asleep when you say "phlegmatic, sanguine, melancholy and choleric". But they understand Red, Blue, Green & Yellow. And you can easily learn to color your way to the top.
A Concept That Changed My Life
I can't even begin to tell you how different my life is since learning how to spot and work with each of these Color personalities.¬ "Color To Success" is the most popular, most life-changing training we do.
Maybe the biggest change is this: to spot these personalities, you must LISTEN to people! And wonderful things seem to happen when you actually listen.
Everyone is a blend of all these Colors. Personally, I'm 40% Blue, 30% Green, 20% Red, & 10% Yellow. But I've learned to be a chameleon to deal with people.
The Key To Success With 70% of Your Prospects
Used to be when I came across a Green (and they are 35% of the population!), I saw someone who took forever to make a decision. They'd analyze it to death.
They drove me crazy. So I'd blow them off. I wouldn't even return their phone calls.
But look at this - I was losing 35% of my prospects! And when a Green joins, they never quit. They're not like the Blues. You can put a Blue in the business tonight, but they'll never do anything. They'll never even activate their business. They'll just join, because they thought it would be fun.
But the Blues will put you in contact with a lot of good people.
So the biggest secret for me was learning that network marketing is not a sales business. It's a teaching & mentoring business. No wonder the Yellows & the Greens are so good at MLM. AND combined, they make up 70% of the population!
I've discovered that it's critical to let the Yellows & the Greens know that their network marketing struggles are not their fault. The cards have been stacked against them. The Reds have been telling everybody the whole time that it's a sales business. Sell, sell, sell.
But MLM success has NOTHING to do with selling. It has EVERYTHING to do with teaching, training, coaching, and mentoring people.
You Can Use This Training To Automatically Bond With Anyone!
This technology will connect you with the deepest desires and needs and fears of the people you set out to bond with. It won't be long before you actually know these people better than they know themselves.
The sad fact is that most people are too self-absorbed to ever actually use this training. It is worth an absolute FORTUNE to those who do.
When you listen to people and truly understand their personality, you have the ability to help inspire them to greatness. The rewards for you are way more than just financial.
On the other hand, if all that matters to you is YOU, you really don't have a prayer in network marketing.
For us and for many others, learning the personality color secrets has been a life-changer.
To Your Success,
Ben Drake
"Be A Mentor With A Servant's Heart!"
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