Author: Mentor Ben Drake
Market1ng Insanity – A True Case
It's worth your time to take a look at the section on "Market1ng Insanity" early in the Success In 10 Steps eb00k. One of my team recently spoke with a husband-and-wife on a 3-way call. They're in a company selling air filters. Their basic product is a $4,000 sale.
And then they said, "But you can buy it over time!"
Boy! Hope springs eternal in netw0rk mar*keters, doesn't it? They KNOW they can make this thing work. "Heck, we can buy it over time. This'll work."
So here's the deal, which is what my associate told them:
"FOUR THOUSAND DOLLARS?!!!!!!!"
Are you kidding me? You HAVE to be a salespers0n. You HAVE to be a salespers0n to do that. A $4,000 product is a sales bus1ness. They can call it netw0rk market1ng if they want, but let me ask you a question:
Does your new rep go on autosh1p for $4,000 a month?
I didn't think so.
Here's what my associate told them:
"Success In 10 Steps is a great tool, but it won't work for you. You can't use this eb00k to find people who'll spend $4K. Our system is perfect to build a relationship business, but that's not what you have - you have a SALES business. You need to run ads to find salespeople."
Again, it's a $4,000 product. And THEY bought it, because it's something they really believe in and they wanted. But they are the exception. You need REALLY targeted leads to sell that product. You sure as heck aren't going to buy M-L-M leads and sell any $4,000 air filters. There's no way you can recruit those people, because they won't buy the product.
There was a time when it was pretty standard in M-L-M to advertise for salespeople, but not so much anymore. Traditionally, salespeople haven't done that well in netw0rk market1ng, for a lot of reasons. Most of all, salespeople can't train anyone to do what they do, and so what they do is not duplicatable.
What you want in network marketing is a lot of people, with each one doing a little bit. That is the model that works. You can build a big business with that model.
The standard for M-L-M has always been lotions and potions and vitamins. Outstanding nutritionals & personal care products that get raved about and used up and bought over and over. That is the type of product that creates residual income.
And I would go so far as to say that any product that doesn't create residual income - people on autoship who buy automatically every month - is NOT an M-L-M product.
Feel free to argue if you want. But the #1 reason for doing M-L-M is to create an income that goes on whether you are working or not. And that ONLY happens with people on autoship.
It's simple. No autoship = No netw0rk market1ng.
That air filter customer never goes on autoship. So not only is there NO residual income, but you also must be a pretty good salesperson to sell a $4,000 product.
I'm not a salesperson. I cannot do it. Almost everybody out there cannot do it. Can you work and work and work and find someone who can?
Sure. That business has been going for awhile. Here and there, they find a salesperson. But man, what a tough way to build a bus1ness.
So it's really helpful to know where this stuff is in the eb00k because when that topic comes up - and it will - you need to be able to direct people to the source that explains their situation. That's way better than you trying to do it yourself.
That is what I think.
To build your own big income in M-L-M, the people you sponsor will need a constant stream of hot pr0spects. I can help you do that for them, and for yourself. For details, call me at +61294467366 or hit reply right now and send me your name, phone number, and the best time to call.
To Your Success,
Ben Drake
+61294467366
PS: Ben, I hope you have had time to print it out and read the eBook, "Success In Ten Steps", which you requested a few days ago. it. Remember, there are only two things in life ñ reasons and results. The first one doesn't count.
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wishing you every success, abundant health and life full of love,
have you tried that crazy wrap thing????
Jenny Harper and Ben Drake
+61294467366 Call anytime
+61421464549 call anytime Ben
+61406211308 Jenny
http://www.ben-drake.com
Skype bend2005
Insight of the Day
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wishing you every success, abundant health and life full of love,
have you tried that crazy wrap thing????
Jenny Harper and Ben Drake
+61294467366 Call anytime
+61421464549 call anytime Ben
+61406211308 Jenny
http://www.ben-drake.com
Skype bend2005
what is it that you imagine. what do you dream of
what is it that you imagine. what do you dream of???? I am aware of what am working towards as a person which is one of own wildest dreams that was getting married, yet there is an even bigger goal which was working towards to allow such to happen.
what I personally imagine is being healthy and being able to experience so many different areas with own wife and kids. when first started losing weight all I was able to see was a skinner Ben who was in medium clothes. that took 15 months to achieve and then I started toning up even more, yet what I am now imagining is having that health to be able to do whatever wanted with own kids, being able to travel the world, being able to take them to school, to play with them.
even to teach them too cook. so what happened was I let the pukers get inside and start their songs which constantly ran. I am so glad that had had a chance to finally be able to start living that dream which wanted personally, to start saying look this is what I want and I refuse to let the pukers get to this dream this time.
for years the seed of wanting to be a foster father and parent was there and wanting to be expressed. yet it’s what needs growth and work still, it’s a long term goal to be able to bring these kids into a home and say we love you. its getting around the obstacles which are in way and saying I am going to do this and will achieve such even if it takes the rest of own life. after years having worked on own health its going to be a lifelong journey its either that or being unable to even do anything with own kids, right now it means working on improving own health.
doing what can to be healthy and to build that health to become stronger than have been in years as everyday I am becoming healthier. all of what have done and everything I am doing is for own wife and kids futures, its so that I am able to be there with them on the experiences, giving them the best husband and father that I am able to give them. when people start about doing self talk I am learning to just keep on going as they are the ones who fail to understand own drive for health, even what am working towards.
there will always be those people who will have their opinion and personally it’s a battle wanting to please them all as a person. hands up who has ever even attempted to please someone (most peoples hands should be raised), anyway as Michael Dlouhy says “its none of my business what anyone else thinks of me. the only thing that is my business is what I think of myself”. now should I be wanting to do self talk well its own right, should I want to eat healthy and salad its own right. yes people have the right to speak their mind it’s a matter of learn to brush those crude remarks away.
Michael imagined mentoring for free and brought it to life, I am imagining a fosterhome for those kids, along with adoption and own kids with Jenny. There are so many dreams that we can achieve Michael Dlouhy asks us often one question “if you knew you couldn’t fail, how differently would you live your life????”. well I would keep on going working towards own health and a healthy lifestyle, working towards that goal of being there with own family.
every day own health is improving and getting beta, yes there will always be setbacks. yet they are tests how bad do you want such.
A huge thank you to Michael Dlouhy, for your brilliance, love, support, encouragement, for believe within me until I was able to believe within myself. thank you Ken Klemm for being that wize wonderful loving friend and mentor for your own support, love, guidance and encouragement. to Willena Flewelling thanks for your own guidance, love and support. to Shelly Bishop thank you for introducing me to mentoring for free.
to the Harpers for their own love, support, acceptance and being the most wonderful inlaws could eva ask for. to the fantastic loving beautiful amazing wonderful kind sweet Jenny Harper – soon to be Drake thank you for being that wonderful loving person you are, for being there to support and understand when needed to speak and express what was going on within own world, being willing to understand what was happening and willing to talk such out as needed. you are the best hun.
Finally thank you to the amazing mental cleanse participants for your own inspiring lessons which inspire me regularly.
Wishing you all abundant success, a life filled with love and abundant health and a huge hug
Ben Drake
Mona Vale Sydney NSW Australia
Wishing you the best in health and love and big hugs
Jenny and Ben
This lesson plan was inspired by chapter from think and grow rich the 30 day mental cleanse.
You can participate in the 30 day mental cleanse at http://www.30daycleanse.com
Mentors with a servants heart
Does making a living interfere with living your life????
Click here to download our free eBook success in 10 steps
ben@ben-drake.com
+61294467366 Feel free to call anytime
