“The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.”John Maynard Keynes1883-1946, Economist
Author: Mentor Ben Drake
Husband and father, mentor and coach, helping families to live better lives, model train expert living a healthy active fit lifestyle.
Are you wrinkling just a little bit more every night?
“Are you wrinkling just a little bit more every night?”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it. And now for some examples: * […]
Are you guilty of too much hype?
Are you guilty of too much hype?Example A: Gasoline additive to get more mileage. “This gas additive is so good that customers have to drain a gallon or two out of their gas tank every morning so it doesn’t run over. Once you start using the product, you will never run out of gas and […]
