The Big Al Report – December 2, 2013

The Big Al Report
http://www.BigAlBooks.com – new book this weekend.
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1. “Ice Breakers” – How to get your prospects to beg you for a presentation.
2. Relationship selling is overrated.
3. Give your prospect the “truth” guarantee.
4. Want everyone to read your coupon?
5. Five quick headlines to give you some ideas. 🙂
6. Big Al “live” workshop schedule.
7. Think marketing!
8. Where are we?
9. Coffee machine chatter.
10. Fat Boy Report.
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“Ice Breakers” – How to get your prospects to beg you for a presentation. Looks like Amazon.com will finally release the book this weekend. Want your free copy? Leave your email at http://www.BigAlBooks.com We will send you the link and time that you will be able to get a free copy of this. Tell your downline to get their free copy this weekend also. http://www.BigAlBooks.com
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Relationship selling is overrated. Relationships are great for getting appointments. However, you might not want to hear the following: Most prospects buy on wants and personal interests. Most prospects won’t buy something they don’t want just because they have a “relationship” with you. Prospects want their problems solved. They want things to improve their lives. They want benefits … for them. It’s great to teach our distributors some relationship skills. But let’s help our distributors even more by teaching them how to help their prospects improve their lives.
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If you are going to be a highly-paid brain surgeon, learn the skills. If you are going to be a highly-paid network marketer, learn the skills. http://www.fortunenow.com/products/item2.cfm Or join our learning community for coaching, mentoring, and building skills at: http://www.fortunenow.com/public/10.cfm
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Give your prospect the “truth” guarantee. Prospects are afraid to take risks. That’s natural. We attempt to soothe their fears by saying things such as: * “Try our business. We have a 30-day money-back guarantee.”
* “Try our product or service. We have a 30-day money-back guarantee.”
Did you ever notice that these guarantees seldom close the prospect? The prospect feels embarrassed to take advantage of a refund, so the prospect never makes the initial commitment to try the product, service or business opportunity. You’ve noticed that, haven’t you? So why not try this? Give your prospect the “truth” guarantee. It will shock your prospect and create a “fear of loss” motivation. Say: “I have one guarantee about our business. If you don’t try anything, you are guaranteed that nothing will change. The commute time to your job won’t change. The limited time you have with your family won’t change. Your current paycheck won’t change.”
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Want everyone to read your coupon? If you use a coupon to make a product offer or an opportunity offer, try this: Print the entire text of the coupon backwards. Then instruct the prospect to hold the coupon up to a mirror to read the offer. The curiosity approach compels the prospect to read your offer.
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Five quick headlines to give you some ideas. 🙂 * “Why people get stuck in a 45-year job.” * “Commuting is bad for the environment … and your health.” * “Smart people do this one special thing to get rich.” * “Diet one time, keep it off forever.” * “Create your own holidays by firing your boss.” —————————————-

“Big Al” Workshop Schedule.
Discover the exact magic words and phrases to get your ideas across to your prospects, rejection-free.

Vancouver, Canada area  Wednesday December 4, 7pm-10pm
Birmingham, England Special Event with Big Al and co-speaker Bernie de Souza Tuesday January 21, 7pm-10pm
To register online, go to:
http://www.fortunenow.com/public/department33.cfm (and go to the bottom of the page) or call (281) 280-9800.
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Want a Big Al workshop in your area in Spring 2014? Learn and practice the skills “live.” 🙂 Just fill out this request form at: http://www.fortunenow.com/public/131.cfm
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Think marketing! A little imagination can go a long way. For example, let’s say you sold diet products and couldn’t afford advertising. Maybe all you could afford for your promotion was one month’s worth of diet products. So what could you do? How about a contest for LOSERS? Announce that anyone can enter your contest, but they must have two qualifications. 1. They must own a losing lottery ticket.
2. They must want to lose weight.
Hold a drawing of the submitted losing lottery tickets and give away the one-month’s supply of diet products to the winner. You would get plenty of word-of-mouth advertising and publicity from such an innovative campaign. So use your imagination to promote your business, products or services. It’s cheaper than paying for advertising.
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Where are we?
Check out the picture, make your guess.