Make your postcard a dinner invitation.

Why rent an expensive hotel meeting room when you can take your prospects to dinner? Here is what I mean:

Let’s say that you can rent a local hotel meeting room for $200. You normally average about 10 guests at the meeting, so you’re really spending about $20 per prospect to have that meeting room.

For that same $20, you could buy dinner for your prospect and meet at a local restaurant (assuming you don’t live in New York City or San Francisco … but then again, those meeting rooms would be more expensive too!)

Which is more friendly?

An opportunity meeting at a generic hotel, or a personal business dinner with future business associates?

Your prospect will feel more at ease at a dinner presentation, plus it’s easier to get prospects to attend when the food is free.

From Tom Big Al’s newsletter, a great article on a invetation
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