Don’t Rely on ‘Greatness’ to Be a Good Company

Good to Great author Jim Collins and his researchers set out to answer a single question: How does a good company become a great one? The product of a five-year research project, the book has sold some 3 million hardcover copies. Collins concluded that there was no “magic moment” that took a company from good to great. Rather, it was the ongoing commitment of the company and its leaders to set clearly defined priorities and focus on what really mattered. He writes, “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.”

But the 11 companies in Jim Collins’ classic weren’t always great—and certainly won’t always remain that way. Case in point, the companies included:
Abbott Laboratories
Circuit City (bankrupt)
Fannie Mae (government bailout)
Gillette
Kimberly-Clark
Kroger
Nucor Corporate
Philip Morris
Pitney Bowes
Walgreens
Wells Fargo (government bailout)

It goes to show that you must continue doing tomorrow what made you great today.

Read more about Jim Collins in the April 2010 cover story of SUCCESS magazine.

From Seeds of success a great article on needing to continue to do what made you great and not changing such.

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