To Find Work, You Must Go Digital, Recruiting Expert Says

In the job search market, a lot of people compete for the same job. So how do you stand out in that crowd?

“It used to be that executives could network their way onto the CEO’s schedule, maybe on the golf course or a chance meeting at lunch or a ball game,” says Colleen Aylward, a recruitment strategy expert and author of From Bedlam to Boardroom: How to Get a Derailed Executive Career Back on Track! “It’s now up to you to gather your data, polish it up and position it where people will find you.”

Two words: digital brand.

Aylward has these tips:

• Streamline your strengths with specific examples. It’s not the interviewer’s job to figure out what your strengths might be; it’s the candidate’s job. The days of clever cover letters opening doors are gone. Those resumes and online profiles better be stronger than ever and packed with data and specific accomplishments.
• Don’t waste time with external executive recruiters. They don’t find jobs for people. You need to get in front of the internal corporate recruiters who are searching for you online. So help them do their job by researching companies online yourself, as well as locating jobs yourself, introducing yourself to a prospective employer and conversing directly with hiring managers—online.
• It’s all about them, not you. Get out of the mindset that matching yourself for a job or interviewing for a job is about you. It’s all about what you can do for them. That means defining your strengths and determining specific areas where you can solve their business problems. And be prepared to demonstrate that you have kept up with technology, industry changes and how the economy has affected them.

“Embrace change,” Aylward says. “You are still very valuable and worth money for a long time, but you need to make yourself visible—and viable—to those who need your expertise.”

From Seeds of success newsletter 7 Dec 2011, which is published by success media. A great article on how you can obtain the position you desire.

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