Are you guilty of too much hype?
Example A: Gasoline additive to get more mileage.
“This gas additive is so good that customers have to drain a gallon or two out of their gas tank every morning so it doesn’t run over. Once you start using the product, you will never run out of gas and will end up selling the excess gas back to Exxon.”
Example B: High-quality product.
“We sell the highest quality china and crystal that stand up to the most critical abuse. How good is it? Our delivery truck hit a bump on the freeway, and all the china and crystal flew out of the truck. The china and crystal were promptly run over by a dozen semi-trucks, and … miraculously, the semi-trucks survived.”
If these examples make you wince in pain, double-check your presentation to make sure your product claims won’t sound like hype to your prospects. Consider using some third-party endorsements and testimonials that highlight your benefits without exaggeration.
Part of the decision-making process of your prospects includes “credibility.” 
Thanks Tom Big Al for this wonderful tip.
