You don’t want fresh leads.
When I first started buying leads, I always asked for the freshest, most current leads. This was okay, but I was missing the big picture.
What I really wanted was responsive leads, not fresh leads.
Isn’t it better to have highly responsive leads, even if they are old?
That’s much better than fresh leads that are not responsive.
So re-think your strategies. Fresh leads are good, but responsive leads are what you want.
Another great tip from Tom Big Al
