“Your job could make you poor.”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on it.And now for some examples:* “If you are getting your tan […]
Month: July 2011
A fellow genius once told me . . .
A fellow genius once told me . . .Okay, okay. Maybe I’m grossly enhancing my cerebral powers, but at least the other guy was a genius.Here is what this marketing genius said:To sell a woman anything, simply put these words in front of what you’re selling:1. Sugar-free.2. One calorie.3. On sale.To sell a man anything, […]
An easy way to prepare your prospects while having a mid-summer picnic.
An easy way to prepare your prospects while having a mid-summer picnic.You’re sitting at the beach with all your boring relatives. To keep the conversation going, you say:“I decided that I’m going to set some new goals for this year. I’m not happy just staying in the same place year after year. I’m not waiting […]
This weird story will make you forget your job.
Wow another awesome headline from Tom Big Al, “This weird story will make you forget your job.”Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. Always think hard about what your first sentence will be. Your career depends on […]
