How to get more leads.
Why do some ads pull more responses than others?
It’s simple. Sometimes the ad writers simply have the wrong focus. The ad writers forget what they want their advertising to do.
The purpose of an ad is to “get your prospect to contact you.”
The purpose of an ad is not to sell your prospect on your opportunity.
The difference is monumental. It’s easier to motivate prospects to call when you don’t have to worry about selling your opportunity. So go back and look at some ads. Check and see if the ad writer focused on getting a response from the prospect, or tried to sell the opportunity.
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My worthless sponsor was sitting in his office late one night, when Satan appeared before him.
Satan told my worthless sponsor:
“I have a proposition for you. You will acquire massive, successful downlines for the rest of your life. Your company will adore you, your colleagues will stand in awe of you, and you will make embarrassing sums of money. All I want in exchange is your soul, your wife’s soul, your children’s souls, the souls of your parents, grandparents, in-laws, and the souls of all your friends and downlines.”
My worthless sponsor thought about this for a moment, then asked,
“So, what’s the catch?”
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Born free.
Taxed to death.

Wow what a powerful article from Tom Big Al Schriter