"Many of our fears are tissue paper thin, and a single courageous step would carry us clear through them."
Brendan Behan
1923-1964, Poet, Novelist, and Playwright
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Author: Mentor Ben Drake
Husband and father, mentor and coach, helping families to live better lives, model train expert living a healthy active fit lifestyle.
Three Ways Mobile Marketing Can Work for Your Business
Three Ways Mobile Marketing Can Work for Your Business
When our mobile phones ring, sing or vibrate, they're all but impossible to ignore. Savvy marketers know this always-on mode of communication is a smart way to send timely, targeted marketing messages. "We can't say that text messages have a 100 percent open rate, but the numbers are close," says Joel Comm, a social media expert and the author of KaChing! "Texts have a type of urgency and 'personal-ness' that email has lost." Check out the following scenarios Comm describes to see how mobile marketing might work for your business.
- Invite loyal customers to visit your business at a specific time. For example, a restaurant could send out a text coupon to boost traffic. "Say it's Tuesday, at 11:00 a.m. People are starting to think about lunch. A restaurant owner or manager could send a message that says, 'Buy one get one free from noon to 2 p.m. today,' " Comm says. Because the coupon is in their phones, customers won't lose or forget it, and business owners can track the response rate.
- Encourage timely repeat purchases by putting customers on a reminder schedule. Comm uses an auto shop as an example: "When your customers get an oil change, ask, 'How would you like a coupon for $5 off your next oil change?' To get the coupon they send a text to opt in to your reminder service. Then, in 12 weeks they get a coupon for an oil change for that week only."
- Increase teleseminar participation by sending a reminder text with the conference number to registrants 15 minutes before the call.
Mobile marketing is direct, and it can be very simple with a service like TextCastLive.com, an auto-responder service for mobile phones, much like AWeber or Constant Contact for email marketing. "Over the next few years we're going to see a lot of businesses begin to use mobile marketing," he says.
For marketing tips and more, visit SUCCESS.com.
From Seeds of success Newsletter a powerful article showing how we can use a text message for marketing.
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Vitamins for the Mind – Perseverance/Persistence
Vitamins for the Mind
by Jim Rohn
Perseverance/Persistence
It takes time to build a corporate work of art. It takes time to build a life. And it takes time to develop and grow. So give yourself, your enterprise, and your family the time they deserve and the time they require.
Americans are incredibly impatient. Someone once said that the shortest period of time in America is the time between when the light turns green and when you hear the first horn honk.
The twin killers of success are impatience and greed.
How long should you try? Until.
Some people plant in the spring and leave in the summer. If you've signed up for a season, see it through. You don't have to stay forever, but at least stay until you see it through.
"Vitamins for the Mind" is a weekly sampling of original quotes on a specific topic taken from The Treasury of Quotes by Jim Rohn. The burgundy hardbound book with gold-foil lettering is a collection of more than 365 quotes on 60 topics gathered from Jim's personal journals, seminars and books and spanning more than 40 years. Click here to order The Treasury of Quotes.
From Jim Rohn’s weekly newsletter, what a lovely article on success Perseverance and Persistence.
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