A powerful section from Success in ten steps by Michael Dlouhy on finding a product which a mob of people are looking for and are passionate about.
Find these people and fall in love with that product. That way you will always have people wanting the product which you have.
Never Dedicate Your Life To An Inanimate Object
In this industry if your product is not remarkable, you are invisible.
You need a product people will buy even with no compensation plan.
I get calls from people who tell me they’re searching for a product that truly in- spires them.
And that is exactly the wrong way to go about this.
What I tell them is to search to find a mob of people raving about a product … THEN
Fall in Love With THAT Product!
Be a passionate advocate for it. Find a product with a HUGE market and fall in love with it.
Some people love to work for companies with a product that fits their self-image … but they can’t make a dime on it.
Do yourself a favor. Focus on the people. Focus on the market. Choose a prod- uct that everyone else wants.
And then, as you build your people, let them know the wisdom of doing the same thing.
From Success in 10 Steps written by my good friend and mentor Michael Dlouhy,
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