“If you are so smart, then why aren’t you your own boss?”
Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect.
Always think hard about what your first sentence will be. Your career depends on it.
* “Vaporize fat at every meal!”
* “Do you know where your neighbor is getting his extra checks?”
* “Turn your retirement plan into a cash machine.”
* “Can an employee become rich? — Nah.”
These are just a few ideas to get us thinking. More in our next issue.
Remember, first sentences are used by your competition. Everyone is vying for your prospect’s money.
Want to create your own custom first sentences and headlines?
Go to:
http://www.fortunenow.com/products/item25.cfm

From Tom Big Al

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