Gift certificates to “lock in” prospects.Two great reasons to use gift certificates in your business:#1. Not only will prospects and customers enjoy them for personal use, they can also give the certificates to others. This expands your market beyond your personal contacts. It’s like having other people do the prospecting for you.#2. If your prospect […]
Month: December 2011
An inspiring story
Let me tell you a story about my good friend Kailey. She was 5 years old at the time and one of my best friends. She was having nightmares of alligators every night and was having trouble sleeping. One night before bedtime, I tugged on her ear and said, “I am pulling all the bad […]
