“Why your mother-in-law secretly thinks you are a loser.”
Great headline, eh?
If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect. 
Always think hard about what your first sentence will be. Your career depends on it.
And now for some examples:
* “We repair what your husband fixed.”
* “College professor shows students how to break the job habit.”
* “How to breathe clean air 24 hours a day.”
* “The ‘fat secret’ bodybuilders don’t tell their fans.”
* “Lose one pound, lose the second pound free.”
* “Don’t tell your co-workers about this early retirement tip.”
* “How to make your dentist take 60% off your bill.”
* “Why middle managers die broke and depressed.”
Remember, first sentences are used by your competition. Everyone is vying for your prospect’s money.
Want to create your own custom first sentences and headlines?
Go to:
http://www.fortunenow.com/products/item25.cfm
From Tom Big Al’s Newsletter, wow some great headlines.
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