A picture is worth a thousand words.
Instead of saying “bonus check” – why not give your prospects a picture that will stay in their minds forever?
Show some pictures of your friends and acquaintances holding the “bonus” they received from their companies.
They could have a picture of themselves holding:
* a frozen turkey
* a watch
* a key chain
* a tiny year-end bonus check
* a calendar
* a pen and pencil set
* a certificate
Then you can say this:
“If you are tired of getting bonuses like these, join our business and get REAL bonus checks.”
I think they will “get the picture.”

From Tom Big Al, yet another great lesson for everyone.

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