“The bad news is that you are sentenced to a lifetime of labor, but the good news is …”
Great headline, eh?
If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect.
Always think hard about what your first sentence will be. Your career depends on it.
And now for some examples:
* “Never have to diet again!”
* “Make money in your pajamas!”
* “Laid off with a smile on your face.”
* “How to collect the unknown paycheck.”
Remember, first sentences are used by your competition. Everyone is vying for your prospect’s money.
Want to create your own custom first sentences and headlines?
Go to:
http://www.fortunenow.com/products/item25.cfm